Séra — a skincare brand you can hold.

The idea

Most small-business websites sell a product with a flat photo. Séra asks what happens when the product is actually there — a glass bottle you can watch catch the light as you scroll, rendered live on your device. The whole site is built to feel less like reading a page and more like being handed the object.

The bottle

The centrepiece is a procedurally-built glass bottle — no downloaded 3D model. The glass uses physically-based transmission, so it genuinely refracts whatever sits behind it. That one decision is what unlocked the theme system: because the glass samples the scene, changing the background colour re-tints the bottle for free.

• Physically-based transmission & refraction for real glass, not a shiny plastic fake
• A custom studio-lighting environment so the reflections read as premium product photography
• A brass collar and satin cap modelled in code — the small details that separate "packaging" from "toy"

One build, three brands

A brand rarely knows its exact palette on day one, so Séra ships with three finished art directions that swap instantly — Sage, Soil and Noir. Each retints both the page and the 3D scene together, so the bottle always belongs. For a client pitch, this turns "here's a mockup" into "here, try all three live."

Built to actually ship

A demo that only runs on a designer's gaming laptop isn't a product. Séra is tuned to hold up in the real world:

• Scroll is driven by GSAP + Lenis for smooth, momentum-based motion on every device
• Pixel-ratio and resolution scale down on phones so the 3D stays fluid, not laggy
• The whole experience is a single lightweight build — it deploys as static files, no server
• A full mobile layout pass so the scroll story works on the phones most visitors actually use

Why it matters for a client

Séra isn't a template we sell. It's a demonstration of range — proof that when a brand wants a launch page people screenshot and send to their friends, we can build the thing the reel is made of. For most businesses a fast, clean site is the right call. For the ones who want to be felt, this is the ceiling.